Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. So, why is this important for e-marketers? If you had a website (whether social or not) to promote your business, would it not be vital for you to follow up on how many people are using it and many other numeric details to see if it is an efficient method for marketing?
It is very true that the quality of information is quite important in measuring efficiency but quantitative data is just as important. How can you analyze the quality of information if you do not know how many people are even interested? Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. It can help these e-marketers to really analyze their market to be more effective at targeting their right audiences.
E-marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an e-marketing campaign can be traced, measured, and tested. So why should e-marketers not take advantage of this? This is the main reason why so many businesses are using analytics to promote their entities.
There is a greater need for web analytics these days than the actual technology itself. This article shows recent statistics about the use of analytics compared to technology by companies.
http://www.nma.co.uk/news/brands-spend-more-on-web-analytics-budget-staff-than-technology/3014329.article
Wednesday, June 9, 2010
Tuesday, June 1, 2010
Is the Online Market safe?
With the evolution of technology, governments, businesses and consumers all have to face the problem of the Internet and security issues. Privacy protection has been a public policy concern for decades. However, these rapid technological changes, the rapid growth of e-commerce, and the development of more sophisticated methods of collecting, analyzing, and using personal information have made privacy a major socio-political issue in the world.
Buying online is easy and less time-consuming but is it really safe? Most businesses collect and retain sensitive personal information from their customers and employees such as names, addresses, social security numbers, credit card numbers and other account numbers. Protecting personal information not only makes good business sense, it can also help them avoid legal problems. Depending on the type of data they are collecting, and who they are collecting it from, a business may be subject to federal and state privacy laws. This is the reason many businesses try to use systems like the PayPal system which consumers, like myself, seem to trust a little more. It protects consumers from identity theft and credit card fraud when shopping online. PayPal is the safer, easier way to pay online without exposing your credit card information and is a security relief for consumers.
Consumers are becoming increasingly sensitized to the protection of their personal information. Nonetheless, some people appear to be willing to trade-off various degrees of personal privacy for discounts on merchandise, free computer hardware, software, or e-mail, and other benefits. Privacy concerns are reflected in opinion polls and surveys. For example, a recent survey by Privacy and American Business showed that 81% of Net users, and 79% of users who buy products and services on the Net, expressed concern about potential threats to their personal privacy while online.
Governments are also worried about the safety of the online market in terms of protecting their states' secret laws, which if disclosed could harm their security or interests in political, economic, defense and other realms. There are so many internet hackers and cybercrimes being committed, governments have to ensure security of all their essential documents which are mainly online today. For example, China is trying to tighten their data control system to help protect their state secrets. They also claim that they are doing this to strengthen the government’s control over private communications. However, is this fair to the Chinese population to have the online privacy being controlled and monitored by the government? It does not seem fair to me but in the effects that China is still a communist state, they may have the rights to 'invade' their online market and control private communication. The following article gives furtther insites of China tightening their data control to "protect" their country.
http://www.nytimes.com/2010/04/28/world/asia/28china.html
Buying online is easy and less time-consuming but is it really safe? Most businesses collect and retain sensitive personal information from their customers and employees such as names, addresses, social security numbers, credit card numbers and other account numbers. Protecting personal information not only makes good business sense, it can also help them avoid legal problems. Depending on the type of data they are collecting, and who they are collecting it from, a business may be subject to federal and state privacy laws. This is the reason many businesses try to use systems like the PayPal system which consumers, like myself, seem to trust a little more. It protects consumers from identity theft and credit card fraud when shopping online. PayPal is the safer, easier way to pay online without exposing your credit card information and is a security relief for consumers.
Consumers are becoming increasingly sensitized to the protection of their personal information. Nonetheless, some people appear to be willing to trade-off various degrees of personal privacy for discounts on merchandise, free computer hardware, software, or e-mail, and other benefits. Privacy concerns are reflected in opinion polls and surveys. For example, a recent survey by Privacy and American Business showed that 81% of Net users, and 79% of users who buy products and services on the Net, expressed concern about potential threats to their personal privacy while online.
Governments are also worried about the safety of the online market in terms of protecting their states' secret laws, which if disclosed could harm their security or interests in political, economic, defense and other realms. There are so many internet hackers and cybercrimes being committed, governments have to ensure security of all their essential documents which are mainly online today. For example, China is trying to tighten their data control system to help protect their state secrets. They also claim that they are doing this to strengthen the government’s control over private communications. However, is this fair to the Chinese population to have the online privacy being controlled and monitored by the government? It does not seem fair to me but in the effects that China is still a communist state, they may have the rights to 'invade' their online market and control private communication. The following article gives furtther insites of China tightening their data control to "protect" their country.
http://www.nytimes.com/2010/04/28/world/asia/28china.html
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